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Browse the siteMarch 23 2012
Here’s the real deal on Listings 360°insight Advisor.
With all of the discussion around syndication and the listing distribution process…and some questions around what we are doing, I wanted to clearly articulate the purpose (and value) of the 360°insight Advisor platform recently licensed by MRED, MRIS and CTMLS.
360°insight Advisor helps MLSs, Brokers and Agents understand, explain and make effective, fact-based business decisions about online listing distribution/syndication by revealing consumer activity, demand and performance information from virtually all websites where listings appear. The online visibility platform tracks listing and performance activity comprehensively: within the MLS system, on the MLS consumer site (as applicable), the Broker website, Agent IDX sites and Publisher websites and presents the data via crisp visuals/infographics within secure, intuitive, on-demand portals for MLSs, Brokers, Agents and even consumers (at Agent discretion). So, as related to syndication and online marketing decisions/investments, 360°insight Advisor provides an unprecedented view of the valuable decision making information enabling a performance based, selective syndication strategy; this a big first step from where our industry stands right now.
We’ve been asked by some if we created 360°insight Advisor as a syndication grenade OR if it is a syndication platform; the answer to both is no. We created a decision making product; incredibly valuable in the creation, support and management of a well-executed online listing distribution strategy. Equally as powerful, 360°insight Advisor delivers unprecedented insight into what clients are doing on line… helping Brokers make the most of their online listing exposure while helping Agents move their business forward, faster.
The value proposition of 360°insight Advisor is truly full circle, for all stakeholders:
For MLSs:
For Brokers:
For Agents:
For Syndicators, Publishers and IDX vendors:
Learn more about Listings 360°insight Advisor here and fire away with any questions.