Articles

7 Things You've Probably Gotten Wrong About Real Estate Leads
1. "Online Leads Are Low Quality" 2010 called and they want their complaint back! But really, online leads are a lucrative part of nearly every top producer's database. You just have to understand how to create a system to work them from the top of the funnel all the way down to when they're ready to convert. How do I build a system to convert my leads? Partner with a real estate CRM that can help you qualify, categorize, sort, and work your leads effectively! It's all about being in the right place at the right time. 2. Always Be Prospecting Okay, okay. It is important to always be prospecting. However, it's more important to always be nurturing. New leads are awesome, but what percentage of new leads that come through the door convert to a closed deal? Your business will grow tenfold if you invest as much effort as you normally do into prospecting into your lead follow-up and nurture as well. Because your database is a goldmine! Remember this: Yesterday's "maybe" is tomorrow's "yes"! 3. "It's Difficult to Find Seller Leads" It may be more difficult to find seller leads than buyer leads in a market with record buyer demand and low inventory, but it's certainly not impossible! It's all about getting creative in order to unlock standing inventory out there. Need some inspiration? Here are 34 creative seller lead generation strategies to get you started. 4. "The More Leads the Better" This one is half true, half false. When it comes to the individual agent, you don't want to have more leads than you can comfortably handle! If you're a team leader, consider leveraging a Lead Pond Account or a tool like SharkTank to dispense leads evenly and effectively to your agents. As a business, "the more leads the better" is pretty accurate. In fact, there is a direct correlation between database size and production volume! BUT! A growing database will only be fruitful if you know how to scale. Learn how to systemize your business so it becomes rinse-repeat. 5. "I Can Handle Lead Follow-up on My Own" Ninety percent of real estate agents will give up on a lead after the first four touches, despite the fact that 70% of the time that lead will go on to buy a home within the year, just with a different agent (NAR). That stat is pretty shocking, right? Make sure you're not giving up on leads when they don't convert on the first try. Leverage automated nurture plans to continue engaging with leads, including e-Alerts (fresh, personalized listings!) and helpful market data, so that you stay top-of-mind even without lifting a finger. Did you know that responding instantly to inquiries can increase lead conversion rates by up to 391% (Zillow and MIT)? Yep, speed-to-lead is critical in real estate! Even with an ISA, it's impossible to handle effective, speedy lead engagement that services leads around the clock. Consider partnering with a Lead Concierge Service that can handle it for you, so you can rest assured your leads are engaged while you focus on your top-dollar activities. 6. "It's Hard to Qualify Online Leads" This is where technology is your friend. With an effective IDX website, you can leverage built-in qualifying questions that capture information when new leads register on your site. Things like: "What's your timeline for purchase?" "Are you pre-approved for a loan?" Even, "Do you have a home to sell?" (to capture potential seller leads!) Along the same trope that "online leads are trash," comes the myth that it's impossible to verify or qualify online leads. This may be difficult to do on your own, but if you are partnered with real estate technology, you may have the ability to verify your leads before they enter your database. PRO TIP! Don't ignore seemingly fake or "trash" leads. As long as you have one piece of real information (phone number or email address), you should still work the lead. Maybe offer a special prize for agents who can convert leads with names like Seymour Butz or NOTHANKS. 7. "Cost-Per-Lead" is Everything Here's the thing. As the consumer evolves, so to must the marketing practices. Here's why you should focus more on ROI and cost-per-conversion versus just cost-per-lead. First, cost-per-lead isn't fixed! It shifts with seasonal trends, market forces (out of your control), location, competition, and demand. And second, getting a lead through the door means nothing if they don't actually decide to work with you! To view the original article, visit the BoomTown blog.
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Win More Listings and Sell More Real Estate with DIY 360 Virtual Tours
Competition in the real estate industry is so big that it is very difficult to be different or better than the guy next door while keeping your expenses low. Have you been looking for ways to exceed competition, improve your marketing and at the same time lower your cost? Well, DIY 360° virtual tours are your answer to everything. How is this possible? Let us break it down for you in a few points below. But don't just take our word for it, listen to one of the very successful agency owners from Australia, Edgar Natolo, who is killing the competition using 360° virtual tours for real estate sales and rentals. 1. You don't need photographers How many times could you have won the listing if you could get the photography done in the same week after your sales pitch to impress the sellers? That was impossible, as you had to get your photographer booked in first and they are usually very busy and can't come to the property when you need them, right? Nowadays, you can create your own professional VR tours of properties without any photography experience or without having to ask a photographer to do it for you. All you need is a 360° camera and a virtual tours creator software to make them on your mobile phone in as fast as 15 minutes per three-bedroom house. You can do it on the spot in front of the sellers (if the property has been prepared/staged) without having to wait for anyone. 2. Lower your marketing costs You can exceed your competition by lowering your marketing costs. How? Well, virtual tours from Virtual Tours Creator will cost you as little as $3 per property. You would have to pay a photographer between $150 to $600, depending on the size of the house. When doing it yourself, you only pay for your own time and a small fee for the tour, and you can take as many photos as you wish. 3. Sell the lifestyle While using your own virtual tours, you can include 360° photos of places surrounding the property that will help you to sell the lifestyle, not just the apartment/house itself. You can take your 360° set wherever you like. Go and shoot the nearby park, a trendy coffee place, local shops, school, train station, bus stop or the beach and have it in your 360° VR tour. Moreover, because you own your photos, you can reuse them on all the properties that you sell in your area. How great is that? 4. Find properties that haven't sold for a while Find properties in your area that have been on the market for quite a while and reach out to the sellers. Offer them your marketing packages, including virtual tours that will allow you to reach out of state or international buyers. In many cases, buyers can't or won't have time to travel to see the properties, so by offering VR tours of properties you increase your reach and get the sellers to choose you. 5. Sell sight unseen Agents using virtual tours for real estate sales are selling properties sight unseen. This saves the time to you and buyers on unnecessary or forbidden travel. The days of the open house are gone since COVID kicked in, and the way you do business has changed forever. Whether you like it or not, your tenants or buyers know that this technology is here and they expect to see it from the best. Do you consider yourself a good agent? If yes, you should probably start thinking on delivering maximum customer satisfaction. 6. Improve your social media content and SEO You probably know by now that having a great social media presence can get you leads and customers. Ninety percent of both buyers and sellers start their search for agents online. Google and Facebook are the first two things that they will search. You might be even paying for Facebook advertising, but without outstanding content, nobody is going to look at your ads. Just photos or even videos are boring and already outdated. Making fun of yourself might be the way to go—but having a 360° virtual tour makes everyone click on your post! You can offer free virtual tours worth up to $600 if viewers sell with you! How awesome is that ? Same with Google. You need great SEO (Search Engine Optimization) to be found on top of Google search. You can embed virtual tours on your website, and when people explore it, they will spend more time on your website. Google will reward you for that and push you up the search results, thus making it easier for sellers to find the best agents in their area. 7. Sell more, sell faster! If your marketing offer will include 360° house tours, you can be sure you will reach potential buyers in the furthest places of the world. Therefore, you can promise the buyers to sell their property faster than your competition. VTC customers cut down the time on market by at least two to three weeks, if not a month. 8. Digitize your business Use virtual tours when pitching to potential sellers and you will surely not only look more professional, but digitally ready for whatever danger might be ahead of your offer. Absolutely no physical obstacles can put your listing in jeopardy. The sellers can have peace of mind that their home is in the hands of an absolute champion that delivers the latest and greatest in marketing techniques. 9. Allow sellers to relax Lastly, think how much more convenient will it be for sellers if they don't have to leave their home every weekend for a few hours so that you can do the showings until you find the right buyers. This can sometimes take weeks or months. If you create a virtual twin of their home, they will only have to prepare or stage it once. No next door neighbors will come around to check out their place to entertain themselves on the weekend. You, on the other hand, will only talk to qualified buyers after they have seen the virtual version of the property. Virtual Tours Creator has made creating 360° virtual tours easy, fast and affordable. To learn more, visit virtualtourscreator.com.au. To view the original article, visit the Virtual Tours Creator blog.
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A Toolbox for Today's Market
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The Importance of Long-term Engagement
Most homeowners would be glad to work with their real estate agent again -- but they never do. It's true. The average homeowner will own three or four properties in a lifetime, with most purchases spaced out between three and seven years. But even when they are thrilled with the service their real estate agent offered, they often end up using a different one for every transaction. How can this be? Some of the reasons are purely logistical. If someone is moving across the country, odds are they connect with a real estate agent in their desired area as one of their first steps. But there is a bigger reason: traditional real estate marketing is focused on customer acquisition, not retention. Customer acquisition can be an all-consuming part of any real estate agent's first year on the job. After that, it's important to start building referral business. This means you can spend less time going after that next client and more time building the long-term assets you need for the kind of firm you really want. In the long run, retention is easier than acquisition, which can cost 25x more. Long-term engagement is the key. And it can start with the clients you have right now. Long-Term Engagement Turns Customers into Allies for the Life of Your Business According to research from 2018, real estate agents are among the least trusted professions in America. In fact, only 11% of respondents consider real estate agents trustworthy, placing them above only politicians and car salespeople. Responses varied by region, with those out west feeling most suspicion of the profession. That's bad news, of course. But it means that when someone finds a real estate agent they trust, they don't really want to start over again from scratch. By recognizing and working with that reality, you can create lasting loyalty. That, in turn, has the potential to multiply the value of every customer relationship you hold. Getting more transactions from a single customer is an obvious example. You could double or triple lifetime value from your customers if they keep coming back to you every time they're ready to buy a new property. But that's not all: you can also get dozens of referrals from each customer over the lifetime of your practice. From that perspective, having even a handful of strong relationships could drive your revenue goals for years. After all, long before you have the opportunity to meet a client-in-waiting, that same person is expressing their desire to buy a home. . . to their family, their friends, and to just about everyone they know other than you. Referral business is a hot ticket, letting you be the very first real estate agent to talk to any buyer or seller. That positions you to build trust and continue the cycle, helping more people while growing your business. Set the Stage for Long-Term Engagement with Digital Marketing and Smart Follow-Up Real estate digital marketing becomes easier than ever when you adopt the right technology. Good technology doesn't get in the way of relationships; it makes them easier — allowing you to check in with people in helpful, meaningful ways without wasting lots of time on data entry. Here's how you can strengthen client relationships into real bonds of trust: Have a Consistent Plan for Following Up Everyone has their own schedule when it comes to following up with happy clients. It's not unusual to follow up with clients four times in the 12 months after their transaction, including on their closing day anniversary and New Year's. Some agents aim to follow up once a month. Whatever suits you best, have a plan and stick to it. Share Content Related to Home Ownership A blog is one of the most crucial features of your real estate website. To give you topics to talk about with your clients after move-in, consider creating content around homeownership topics. Maintenance, DIY, decorating, and more are all on the table and mean you can send useful content to the right clients. Use a CRM to Make Things Easier on You The DeltaNET™ 6 all-in-one solution for real estate centralizes everything you know about your clients. It gives you access to your whole history at a glance, no matter if someone is a new lead, in progress toward closing, or a satisfied customer. This saves time and keeps your contacts relevant. Treat Customers to Pleasant Surprises Relationships between people are built on sharing pleasant experiences and learning more about each other over time. You can put a little brightness into a customer's day with a handwritten note, a small gift, a coupon, or many other surprises. If they've opted in, real estate text messaging can be effective, too. RE Technology readers can try DeltaNET 6 FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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Products

CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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Online Advertising From Homes.com
We Send the Consumers more Likely to Buy to YOU! Homes.com consistently is a top source of consumer traffic to real estate agent and broker websites. Not only do we refer a high volume of consumer traffic to real estate professionals, but we send highly-engaged consumers who are more likely to buy your way! Here’s how: Homes.com receives over 12.5 million unique consumer visits monthly, with over 20 million total visits each month. 190 million page views each month, with consumers spending an average of 11 minutes on Homes.com. Half of our visitors DO NOT visit a competitor. Refer more traffic to broker sites than Zillow or Realtor.com. Drive EVEN MORE Traffic to Your Site when You UPGRADE your listings to Preferred! Preferred listings are positioned at the top of search results on Homes.com and have special branding to get them noticed faster. Combine high-visibility with Homes.com’s already highly-engaged consumer traffic, and it’s no wonder that Preferred Listings are viewed 8 times more than basic listings on Homes.com, and they receive 7 times more leads! Contact us to upgrade your basic listings to Preferred Listings on Homes.com today! Target Buyers and Sellers in Your Area with Local Ads on Homes.com! Target active buyers and sellers in the city and/or zip code of your choice. High-impact branding ads containing social media links present you as the local expert. Clean ad design blends seamlessly with the page design to avoid con- sumer banner ad blindness and get you noticed faster Connect with and convert more active homebuyers in your target area with Buyer Connect from Homes.com! As a part of the Homes Connect platform, Buyer Connect is our end-to-end solution that connects you with inquiring local
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ListHub for Agents
Listhub is the nation’s premier network for listing distribution and online listing activity reporting. ListHub’s basic listing distribution service is free and allows brokers and agents to advertise their listings on over 50 national real estate search sites. For a competitive advantage in your marketplace, ListHub offers the Agent Pro and Pro-Plus Packages. If your Brokerage or MLS has opted to distribute your company’s listings to the websites in the ListHub network, agents may upgrade their ListHub account to receive a suite of online marketing reports that detail the success of this exposure. The ListHub Basic Package includes: Your Listings On More Than 50 Websites Filters For Reviewing Publisher Features View Publisher Ratings Automatic Daily Updates From The MLS Free Leads Via Phone And Email Personal Dashboard Login Online Technical Support Channel Scorecard For just pennies a day you can upgrade your ListHub Basic Package to receive valuable marketing intelligence! The Agent Pro Package is for competitive agents and all of the benefits of the Basic Package PLUS: Online Marketing Reports For All Of Your Listings Seller Reports Automatic Email For Seller Reports VIP Phone Support Custom Branded eMarketing Flyers For Listings Presentations PRICING: $129 Per Year The Agent Pro-Plus Package is for agents who are the leaders in their market. For $229 per year, the Pro-Plus Package includes all of the benefits of the Pro Package PLUS: Include Your Personal Website Metrics On All
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Industry News

RPR Releases its 2021 'State of the Listing Presentation' Survey Results
Findings reveal that providing a Comparative Market Analysis coincide with signed contracts CHICAGO (August 3, 2021) -- RPR (Realtors Property Resource), a wholly-owned subsidiary of the National Association of REALTORS, announces the results of the 2021 State of the Listing Presentation. The report includes survey results from nearly 800 REALTORS. Its goal is to provide the real estate industry some insight on trends and best practices when it comes to agents, home sellers and listing presentations. Perhaps the most revealing fact taken from the study, is that the percentage of REALTORS® who provide sellers with a CMA, increased 8.3% from 2018's survey. And providing sellers with an Estimated Home Value increased nearly 16% from 2018 to 2021. This may be a result of the current "seller's market" and the high demand homeowners are putting on accurate home valuations. An interesting correlation to the above statistics may be the survey's second biggest jump: the percentage of listing presentations that resulted in a signed contract increased almost ten full points from 45.90% to 55.65%. This could indicate that a detailed Comparable Market Analysis is the new "price of admission" when it comes to listing presentations. The survey also sheds light on some of the ways the COVID-19 pandemic has affected the business of real estate. Meeting prospective clients face to face for a listing presentation held steady with no real change. However, the use of Video Calls rose from 0% to 1.33%. Common sense tells us that this can be attributed to a mix of health and safety precautions, along with the rise of Zoom video conferencing. Another tech-influenced insight: delivering listing presentations with a folder or binder with hard copies increased almost 4%. However, delivering via a tablet dropped by 6%. This mirrors the market trend of the decline in tablet use and sales, as laptops have become lighter and more powerful, and phone screens become larger. "Among other things, this year's survey indicates that thorough, detailed home valuations and CMAs are becoming mandatory when it comes to a winning listing presentation," said Reggie Nicolay, RPR® vice president of marketing. "Sellers want to know how much their home is worth, and why. And a listing presentation is the perfect opportunity for REALTORS® to educate clients on how valuations are calculated." Additional key findings from the 2021 REALTOR® State of the Listing Presentation Report include: The number of survey participants increased from 457 to 795; a 338 person jump. Sellers asking for an Estimated Home Valuation is still the number one ask, yet in 2021 that request rose about 4.5%. Providing a pre-listing presentation package dipped a full 6 percentage points from 3 years ago, with 70.68%providing one in 2018, compared to 64.65% in 2021. RPR provides REALTORS® with tools, data and reports to increase the effectiveness of their listing presentations, including customizable property reports and comparable market analysis. To aid REALTORS® in conversations about valuations, RPR also offers the Realtors Valuation Model®. RVM®s allow REALTORS® to estimate valuations based on factors AVMs do not take into account, thereby showcasing their expertise in the industry. To view the full report here. To learn more about RPR, visit blog.narrpr.com. About RPR® (Realtors Property Resource®) Realtors Property Resource®, LLC (RPR®), a wholly owned subsidiary of the NATIONAL ASSOCIATION OF REALTORS®, is an NAR member benefit that helps REALTORS® "wow" their clients and close more deals. This exclusive online real estate database covers more than 160 million residential and commercial U.S. properties, and provides REALTORS® with the analytical power to help clients make informed decisions while increasing efficiency in the marketplace. For more on RPR, visit blog.narrpr.com.
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Realtors Believe Drones, Cyber Security Are Real Estate Industry's Most Impactful Emerging Technologies
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CFPB Releases Online Tool to Help Renters and Landlords Access Federal Assistance
New resource helps renters and landlords find state and local programs distributing federal rental assistance funds WASHINGTON, D.C. -- The Consumer Financial Protection Bureau (CFPB) today released an online tool to help renters and landlords impacted by the pandemic easily find and apply for payment assistance for rent, utilities and other expenses. The Rental Assistance Finder, available at www.consumerfinance.gov/renthelp, connects renters and landlords with the state and local programs that are distributing billions of dollars in federal assistance nationwide to help renters stay housed during the pandemic. "Millions of people are behind on their rent and at risk of eviction as a result of the pandemic," said CFPB Acting Director Dave Uejio. "The Rental Assistance Finder will make it easier for renters and landlords to locate the financial assistance available in their area. People across the country are already receiving billions of dollars in assistance, and with this new tool we hope even more renters and landlords will take advantage of this emergency relief. This money is a win-win for both landlords and renters and a better outcome for all than costly, needless evictions." According to a CFPB analysis of Census Household Pulse Survey data from June 23–July 5, 16 percent of adults living in households who rent said they are currently behind on their payments. Of adults living in households behind on rent, 49 percent, or approximately 3.6 million of them say that eviction in the next two months is somewhat or very likely. As part of an unprecedented economic recovery effort, the federal government has allocated more than $46 billion to assist households unable to pay rent, utilities, and other housing costs. All 50 states and hundreds of local, tribal, and other programs are distributing funds. The CFPB's Rental Assistance Finder tool will make it easier for renters and landlords to connect with rental assistance programs in their area, and take the first steps toward accessing available funds. The CFPB is working closely with partners across the federal government to provide homeowners and renters the resources they need, including information to understand their rights and protections. Along with the U.S. Departments of Agriculture, Housing and Urban Development, Treasury, Veterans Affairs, and the Federal Housing Finance Agency, the CFPB has created consumerfinance.gov/housing, which serves as the federal government's one-stop, go-to resource for up-to-date information on relief options, protections, and key deadlines. The CFPB has taken other actions to support renters during COVID-19, including a joint statement with then-FTC Acting Chair Rebecca Kelly Slaughter promising to monitor illegal eviction activity, an interim final rule detailing illegal debt collection practices in connection with evictions during the pandemic, and a bulletin explaining Fair Credit Reporting Act obligations related to the reporting of rental and eviction information during the pandemic, including particularly the treatment of rental assistance payments. Access the Rental Assistance Finder. The Consumer Financial Protection Bureau (CFPB) is a 21st century agency that helps consumer finance markets work by making rules more effective, by consistently and fairly enforcing those rules, and by empowering consumers to take more control over their economic lives. For more information, visit www.consumerfinance.gov.
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Realtor.com Investor Report: Top Markets Where Investors Are Impacting the Inventory Crunch
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Companies

SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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Delta Media Group
  Websites, CRM, SEO, Superior Training & Support-Delta Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading website technology provider to the top U.S. real estate companies, we provide clients with both form AND function. From its streamlined user interface to the most advanced technology in the real estate industry, our all-in-one platform allows companies to consolidate vendors saving money plus reducing the frustration of managing multiple third-party
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Homesnap
      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Webinars

WATCH: Conquering Social Media and Lead Generation in Your Market
Is social media a struggle? Do you need help with your online lead generation efforts? Learn from two top trainers exactly what to do to give your real estate business a robust online presence. Stephanie Alfonso and Dylan Handy, Business Development Consultants at Elevate, joined RE Technology for a comprehensive social media training session. Watch the recorded session below to learn the top seven online platforms that agents are underusing, how to leverage them, paid vs. free lead gen traffic, and so much more: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:48 - Stephanie Alfonso briefly offers background info on Elm Street Technology and Elevate. 7:33 - The ultimate goal of online lead generation. 8:31 - The two types of lead gen traffic: free and paid. 9:33 - What are your social media weaknesses? What are your business strengths? 11:17 - The top seven platforms that agents don't fully utilize in their online marketing strategy. 12:44 - Platform #1: Blogging. Learn blogging's benefits, what to write about, tips and more. 20:37 - Platform #2: Facebook. Learn the difference between business vs. personal profiles, what to post, how to grow your audience, ads vs. boosted posts, and more. 36:36 - Platform #3: Instagram. Learn about business profiles, what to post, leveraging Stories and more. 39:43 - Platform #4: LinkedIn. Find out how to leverage LinkedIn's SEO value, what to post to the Activity Log, getting agent to agent referrals, and more. 42:12 - Platform #5: Twitter. How to reach Millennials, what to post, and more. 43:16 - Platform #6: YouTube. Learn about YouTube's high SEO value, video content to create, and where to share it. 45:27 - Platform #7: Your Website. The importance of your website as the online hub of your business, what a real estate website needs, and more. 47:54 - Online marketing starts with blog posts and integration. 49:53 - What to say on your next listing appointment. 51:19 - Paid lead generation for real estate: the two main sources of leads. 51:33 - Paid search-based marketing, or PPC (pay per click). 54:00 - Comparison between Zillow/Realtor.com vs. PPC/social media ads. 56:13 - The importance of nurturing leads, and the tools that can help: CRM and email marketing. 57:41 - The one word that best describes a successful online lead generation strategy. 59:56 - What holds real estate agents back from online and social media marketing? 1:01:26 - ‍Dylan Handy on Elevate's all-in-one system that integrates all aspects of your online presence. 1:20:27 - Q&A segment. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Being the 'Present Real Estate Agent' Your Clients Deserve
You must invest some time to watch this webinar from one of America's top producing real estate agents, incredible mom, and master of the Mommies and Mimosas parties: Rachael Adams Lee. Rachael operates her team of eight under the Keller Williams flag in Sacramento, Calif. In this webinar, she shares information on how she developed her successful business doing the hard work of door knocking 200 homes a week and script practice to hone her selling skills. Moreover, Rachael shares her 33 touch points for marketing to your database. Rachael is an enthusiastic user of BoomTown for managing her clients for life and offers tips on her most successful direct marketing pieces and other client engagement tools. As much as Rachael uses technology to support her business, she shares that it does not run her business. Her key tips for real estate agents include time blocking and task management to give her a chance to be present with her clients and her family. Rachael is a true professional—highly skilled, hardworking, and delightful to be with. Please take some time to click the play button below and enjoy all of what Rachael has shared. You will be glad you did.
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WATCH: Give Your Online Listing a Virtual Advantage by Using Reliable Property Data
What's the best way to impress your sellers with your marketing plan? By giving buyers what they want. And what do buyers want? Comprehensive property information, including virtual walkthroughs, accurate square footage, floor plans and more. This has never been more important than it has in the past year, as the home search process has shifted ever more online. But the market is hot, and agents are busy, so what's the easiest way to put all of this information online where buyers will see it? That's what we explored in a recent webinar. Watch the video below to learn the three steps that will give your listing the virtual advantage: Webinar Guests Michael Vervena, VP of Sales, iGuide Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:30 - Michael Vervena shares the webinar's agenda and explains what iGuide does for agents. 4:56 - What home sellers value from their agent. 6:08 - Why it's important to focus on buyer needs in your marketing. 8:09 - What is important to the home buyer? 10:00 - An intro to the three steps to give your online listing the virtual advantage. 10:48 - Step 1: Give buyers what they want. 24:34 - Step 2: Share and market your listing. 55:11 - Step 3: Show results to your sellers and demonstrate your value. 56:55 - How to learn more about iGuide. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: How to Massively Improve Your Lead Conversions in 2021
There's certainly a method to achieving a crazy level of real estate success, and Lindsey DellaSalla has found it. Her team has grown from 50 homes sold in 2015 to an anticipated 1500 sales in 2021. Her secret? Old-fashioned consistency and discipline combined with modern-day technology that keeps her team on track and ensures their database is engaged. In a recent webinar, Lindsey shared the lead flows, technology, coaching, and recruiting strategies that have propelled her team to 30x growth. To learn her secrets, watch the webinar recording below: Webinar Guests Lindsey DellaSalla, Owner, The DJ & Lindsey Team Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:23 - Lindsey DellaSalla shares how being methodical resulted in 30x sales growth since 2015. 10:10 - Lindsey walks us through her team's procedure to convert new leads: 19:00 - How long it took for Lindsey and her team to find a system that worked for them. 21:15 - How Lindsey recruits and screens agents to ensure they "fit" with the team's procedures and systems. 26:07 - How to encourage and motivate agents to keep using the CRM and stick with processes. 31:33 - Lindsey answers audience questions. 36:02 - Prioritizing which leads to contact, and organizing your database. 40:26 - Lindsey walks us through a typical 8-hour day for her agents. 45:02 - What should salespeople STOP doing? 46:10 - How to build team camaraderie remotely during COVID. 49:37 - Lindsey on the BoomTown features that have powered her team's growth. 54:11 - Lindsey explains her agent onboarding process. 55:21 - Strategies to get new listings in today's low inventory market, according to Lindsey. 58:20 - The best ways to get the most out of whatever CRM you use. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars
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WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Watch more webinars
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