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Sign into your accountWhy Your Email Drip Marketing Sucks
April 16 2018
As a person that has contact with tons of Realtors, I inadvertently get added to agents' drip marketing email campaigns quite frequently. More often than not, it's a Realtor that I may have had one or two email conversations with. My guess is they have some sort of automated sync agent that is not functioning properly and it puts me on a buyer or seller campaign.
While many might find this annoying, I find it a fantastic opportunity. It gives me time to survey what agents are using to cultivate their leads. Sadly, the blunt truth is that most of the campaigns they are using, to put it mildly, suck.
I have found that there are some common themes in these campaigns and some things that most agents seem to be missing the mark on. With that in mind, today I'll share with you three reasons why your email drip marketing might suck, and how you can fix it.