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Sign into your accountHow to Close More Real Estate Deals with Email Marketing
February 26 2018
If you're completely new to email marketing, you will probably want to start by sending a monthly email newsletter to your contact list. It's a great way to build your brand, engage with your contacts and establish credibility.
Once you have that up-and-running and are seeing the benefits, the next email marketing strategy to consider is called "drip email." A drip email campaign is a series of marketing emails triggered automatically to leads and clients.
"Generally speaking, the goal of a drip campaign is to turn a subscriber into a customer. They are absolutely valuable to your marketing efforts," explains Neil Patel, a New York Times Bestselling author and one of the top 10 marketers according to Forbes. We couldn't agree more!
Compared to a monthly real estate email newsletter, drip email is more targeted, goal-oriented and designed to help you close more deals. Both are valuable and worthwhile for agents, they just have different purposes.
Here are a few things to think about when considering drip email marketing.