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Sign into your accountWhy Your Real Estate Email Marketing Is Failing
September 29 2016
In spite of all the new digital advertising opportunities available, email marketing continues to be the most powerful, cost effective way to generate and nurture real estate leads. In fact, according to a study completed last year by DMA National, email has an average ROI of $38 for every $1 spent!
It's clear that email is an effective way to reach your real estate leads and past clients. It's affordable, keeps you top of mind, builds rapport and reminds your contacts of who you are and how to get in touch with you.
If your real estate email marketing isn't performing as well as you'd like it to, there is hope! Let's explore a few reasons why your email marketing may be failing.
Reason #1: You don't do email marketing.
Let's get this one out of the way right off the bat. There are an alarming number of real estate agents who are not leveraging the power of email marketing (or reaping its benefits). Maybe it's on the list of things you just haven't gotten around to yet, but it's time to prioritize this valuable form of communication!
According to a marketing study by McKinsey & Company, email is three times more likely to result in lead conversion than social media. Unlike other online marketing methods, email allows a direct-to-client conversation that is easily personalized and customized.