6 Unforgivable Real Estate Email Marketing Misconceptions

Say it with me now, "Email marketing IS NOT dead! Email marketing IS NOT dead!"

And it's not going anywhere. So buckle your seatbelt because once we debunk these email marketing misconceptions and you learn some new good practices, you'll find new levels of real estate success!

As a Realtor, marketing is important for attracting and nurturing new leads as well as staying top of mind to gain more referrals.  Email marketing is one of the most powerful and cost-effective ways to accomplish your 'keep in touch' goals! Most real estate professionals understand the beauty of email marketing, yet still fall victim to some misconceptions.  Let's explore the common real estate email marketing misconceptions and show you the indisputable evidence backing email marketing.

Misconception #1: Unsubscribes Mean Email Marketing is Failing

I often hear from Realtors who think, "If people are always unsubscribing from my emails, it must mean email marketing doesn't work for me."

This is where I hold up a massive stop sign and frantically jump up and down to get your attention! Unsubscribes act as a natural list cleanser. When someone unsubscribes, they remove themselves from your list, meaning you'll have cleaner data on open rates. Also, unsubscribes actually help save you time from marketing to unqualified leads. By unsubscribing, your email recipient is communicating to you that they are an unqualified lead who is not interested in buying or selling. Don't be disheartened when people unsubscribe from your messages; be grateful that they are inadvertently cleaning your email marketing list!