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Successful Email Marketing for Real Estate Agents

March 14 2016

ixact successful email mrktg Real estate agents understand the importance of email marketing, but some do not realize that real estate marketing is a form of content marketing. In fact, real estate agents are such good salespeople, that it can be difficult for them to stop "selling" to their audience!

In order to get your email recipients to convert to active clients, they must remain receptive to your messages. This means less "selling" and more distribution of content that is valuable and meaningful – whether or not the recipient is selling a home in the next three months.

This doesn't mean you can't talk about a free Comparative Market Analysis and new listings, but you'll also need to rotate in some other topics. Ideally, your content should give your readers good information that's worth their time – while engaging them with your brand.

Here are some content ideas for your email messages:

Market news and trends
Insurance savings tips
Real estate investing tips
Homeowner tips
Energy-saving tips
Mortgage and credit tips
Lawn and garden tips
Seasonal issues – preparedness

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Other articles of interest: 3 Essential Marketing Emails that Real Estate Agents Can Send Today | Friday Freebie: Let AI Power Up Your Marketing with this 60-day Trial