November 15 2019
When the real estate community in the Chicago metro area joined the Broker Public Portal (BPP), a pleasant surprise happened in many agents' bottom line: they were able to save upwards of $3000 per month on lead generation.
What made that possible and how can brokerages reap the same benefits for their own agents? That's what we explored in a recent webinar with special guest Paul Wells, a Chicago area broker/owner, and executives from Homesnap, the BPP's technology partner.
Watch the video recording below to learn more:
0:00 - Moderator Marilyn Wilson introduces the topic and panelists.
2:02 - How Homesnap hit an all-time traffic high in September, underlining the growing support for Broker Public Portal.
3:02 - Marilyn introduces Paul Wells, one of the first brokers involved in the Broker Public Portal, who shares his experience and involvement from BPP's earliest days.
6:37 - Marilyn talks about what the Broker Public Portal is, and clears up confusion about it vs. Upstream.
8:13 - How brokers in Paul's area, Chicago, became convinced that the Broker Public Portal was good for the industry, and to move forward.
9:50 - How Homesnap helps Paul's brokerage answer a common question from agents, "What are you doing to help me with lead generation?"
12:29 - Paul shares how Homesnap helps his agents with referrals.
15:20 - How Homesnap fits within the technology ecosystem that Paul's franchise offers.
16:47 - Paul shares how his buyer's agents use Homesnap.
18:55 - How Paul's seller's agents use Homesnap to their advantage.
20:01 - How RE/MAX Barrington agents have been able to cut back on advertising thanks to Homesnap.
22:22 - How Paul's firm gets their agents to adopt and take advantage of Homesnap.
23:30 - Gayle Weiswasser talks more in depth about what the Broker Public Portal is and its partnership with Homesnap.
26:57 - Gayle shares vital statistics on Broker Public Portal with Homesnap.
28:26 - Why an MLS or brokerage would want to use Homesnap when they have their own website already.
31:08 - MLS public-facing website solutions from Homesnap.
32:15 - Facebook has partnered with Homesnap for Homesnap to provide rental information for Facebook Marketplace, with all leads going back to the listing agent.
34:15 - Bill Kauffman on broker branding and free leads with Homesnap.
38:17 - Bill talks about the Homesnap Broker Suite and shares a brief demo.
43:29 - Gayle shares how brokerages can join the Broker Public Portal with Homesnap.
44:00 - Question and answer segment.