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WATCH: Data Driven Tips to Generate, Convert and Close Your Leads

October 25 2019

Pop quiz! A buyer is interested in a home. Who is going to convert them? Is it:

  1. The listing agent
  2. The website the consumer found the home on
  3. The first agent they hear from

The data points to "C." According NAR research, 68% of buyers only interview one real estate agent.

So what does that mean for you? "We know that speed is critical, but this data here shows that you need to be fast and you need to be first," said Joe Sesso, author of the books Secrets of Top Selling Agents and The Foreclosure Revolution, as well as a Realtor, real estate investor, national speaker and trainer.

Joe was our guest during a recent webinar—a special "Secrets of Top Selling Agents" event for RE Technology readers. He not only shared techniques, tips, and tricks to beat your competition to the first contact, but he also outlined some of the new lead generation models—like iBuyers and referral networks—that are pushing their way onto the real estate scene.

Webinar attendees got in-depth insight into three resources and strategies for leveling the playing field and generating your own leads. Want to get these insights for yourself? Watch the recorded webinar below!

Webinar Guests

  • Joe Sesso, Executive Director of Sales at Homes.com, Realtor, real estate author, speaker, trainer, and investor
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelists.

1:25 - Joe Sesso talks about how "speed to lead" is critical to lead conversion.

3:25 - Joe offers an overview of the Referral Network lead gen model.

5:40 - Joe outlines the iBuyer lead gen model.

8:19 - Three ways to own your leads.

11:56 - Resource #1: Lead generation sources

22:38 - Resource #2: Lead conversion strategy

35:07 - Resource #3: Your website

53:35 - The keys to beating your competition every time.

54:15 - How to fill your pipeline with more leads from other peoples' listings.

55:50 - How to get a free SEO website audit from Homes.com.

56:35 - Question and answer segment.

Next Steps