SUCCESS GUIDE
Technology Guide
Technology Guide
Welcome to RE Technology's Technology Guide. You will learn how to become THE expert in your market with industry-leading ideas and solutions. We have hand-picked our favorite tools proven to help real estate professionals grow their businesses. Download the FREE guide and watch the video below to learn how you can leverage market analytics in new and exciting ways to beat the competition!
LATEST MARKET TECHNOLOGY TRENDS
Welcome to the 2017–2018 Technology Guide!
Technology is a key factor in supporting real estate professionals in providing the best transaction services to consumers. RE Technology currently provides technology information to over 750,000 agents in more than 115 MLSs across the country. As always, the goal is to provide agents and brokers the best information resource for finding tools that will improve the effectiveness of all aspects of their business.
RE Technology occupies a unique position in the industry that objectively shapes the major trends of technology adoption. Every spring we assemble the Technology Guide to support the industry in product selection. Within this guide, you will find quick references to leading companies and products that have demonstrated a high degree of effectiveness and satisfaction among users. We encourage you to use our annual technology guide to better understand the role that technology may play in your real estate success.
Whether you choose to bookmark the guide on your tablet or smart phone, or create a custom download, this is an ideal tool for conference planning and technology selection. All of the companies in this guide will be attending a series of conferences this year and will make a commitment to meeting with you in person or setting up online demonstrations for your consideration.
Thank you for your continued support of RE Technology!
Victor Lund CEO RE Technology, Inc. Operators of RETechnology.com
AD NETWORKS
What role do ad networks play in MLS revenue generation?
What role do ad networks play in MLS revenue generation? The legal, financial, technological, and logistical ground is constantly shifting beneath the feet of MLS leaders. While you face a multitude of challenges, perhaps one of your biggest hurdles is continuing to generate revenue while still maintaining a happy member base. One solution for this is placing ads on your consumer-facing website and/or member site. Enter ad networks, technology developed to place ads on your website and to pay you for the privilege.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to ad networks.
- What is the revenue share? Ad networks combine a variety of cost models CPM (Cost per Thousand), CPC (Cost per Click, like Google) or CPA (Cost per Action, for instance completing a form or purchasing a product). Ask the vendor to explain theirs.
- How many ads will the vendor place on my site and where will they display?
- Who will the advertisers be? This is a tough question to answer, but you’ll want to be sure you can avoid objectionable advertisers.
- What kind of reporting is available? Ask to see a sample.
- Can the vendor provide references? Which MLSs are using the ad network and are they satisfied? Take a few moments to look at the sites of MLSs that are using the ad network. Are they quality ads (not just “belly fat” ads or “how to get your GED in 10 minutes”)?
- Who sells your ads? Do you sell them directly (this will pay more)?
- Do you have the right to audit the vendor so you can ensure that they aren’t placing all the best ads on someone else’s site and not yours?
- Can the vendor geo-target?
- Can you sell advertising to local companies? Will the ad network vendor provide a media kit to support that?
- Is there a cost to add ads to the ad network?
- Will the ads be B2B or B2C? You would want to feature B2B on your MLS system and B2C on your consumer-facing website.
- Has this vendor integrated with the software that powers my consumer-facing site or MLS system before? Will my current software even support ads on my website?
Cordless
We specialize in helping MLS and Real Estate publishers monetize their websites without damaging their brand or user experience.
PRODUCT OVERVIEW
We provide full scale ad management to your company through advanced ad technology, ad operations and ad sales without adding overhead.
Key Benefits:
Our ad units are designed to increase your earnings while adding value to your visitors. We deliver relevant ads, tools and content to your site.
We help publishers earn more:
- ValleyMLS: 112% increase first month
- MLSLI: 100% increase in first month
- GeorgiaMLS: 218% increase in 2 days
“I’m impressed by Cordless Media and their ability to use their expertise in yield management to produce results that are beyond my expectations.”
- Deborah, REColorado
Back Office Solutions
What are Back Office Solutions?
So much of the business of a real estate broker goes on behindthe-scenes, in your back office. Functions such as accounting, lead routing, reporting, and agent management often fall into this category and are managed with back office software. Each back office solution is different, so it’s important to understand what you expect from your technology.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a Back Office solution.
- What is the revenue share? Ad networks combine a variety of cost models CPM (Cost per Thousand), CPC (Cost per Click, like Google) or CPA (Cost per Action, for instance completing a form or purchasing a product). Ask the vendor to explain theirs.
- How many ads will the vendor place on my site and where will they display?
- Who will the advertisers be? This is a tough question to answer, but you’ll want to be sure you can avoid objectionable advertisers.
- What kind of reporting is available? Ask to see a sample.
- Can the vendor provide references? Which MLSs are using the ad network and are they satisfied? Take a few moments to look at the sites of MLSs that are using the ad network. Are they quality ads (not just “belly fat” ads or “how to get your GED in 10 minutes”)?
- Who sells your ads? Do you sell them directly (this will pay more)?
- Do you have the right to audit the vendor so you can ensure that they aren’t placing all the best ads on someone else’s site and not yours?
- Can the vendor geo-target?
- Can you sell advertising to local companies? Will the ad network vendor provide a media kit to support that?
- Is there a cost to add ads to the ad network?
- Will the ads be B2B or B2C? You would want to feature B2B on your MLS system and B2C on your consumer-facing website.
- Has this vendor integrated with the software that powers my consumer-facing site or MLS system before? Will my current software even support ads on my website?
Aculist
COMPETITION IS FIERCE – SET YOURSELF APART
PRODUCT OVERVIEW
Data Matters: Aculist EdgeTM harnesses the power of raw MLS data and transforms it into real-time, branded reports that will help you grow your business.
FEATURES OVERVIEW
Comprehensive, interactive information is your EDGE. Better manage your office, identify top talent and wow your clients and prospects.Now it’s easier than ever to pay attention to the KPIs (key performance indicators) of your business with activity workflows, task coaching, agent-protected databases, lead response routing & tracking, and a customizable metrics dashboard.
AGENTS… Significantly increase your chance of winning a listing and finding your buyer their dream home. These presentationready reports provide critical insight for you to share.
BROKERS… Get a quick, accurate and extensive picture of your office performance so you can recruit, retain and drive business. Easy to use, you select the specific information that you want.
MLS… You are always looking for a way to support your members, Aculist EdgeTM is a great way to provide them a meaningful resource.
Lone Wolf Technologies
brokerWOLF Accounting & Back Office
FEATURES
An accounting and back office management platform built for real estate. We designed the program to work for every kind of brokerage, whether you’re starting up, looking to grow, or just want to get more out of your operation. We can help you attain your goals of production and profitability through:
- Reduced data entry to save time and money
- Streamlined transactions, commissions & membership
- On-demand reports for financials, operations & transactions
- Metrics for improved coaching ability
- Real-time data on your business’ ROI, productivity, and profitability
- Scalable with your business as it grows
Lone Wolf Connect
WOLFconnect Digital Office
FEATURES OVERVIEW
A custom intranet for real estate offices. The idea behind WOLFconnect is to bring people together, offering one place for everyone in your brokerage to gather, consume and share information. The program encourages office collaboration through:
- Social tools and event management to promote agent engagement
- Production reports & billing statements for your agents’ convenience
- Listings, transaction and membership data sync with brokerWOLF back office
- Office news, web links and documents for access anytime, anywhere
Trust Funds
Automate your business. Save time & money.
PRODUCT OVERVIEW
TrustFunds eliminates the paper check. Buyers submit earnest money online directly to a designated trust account. Bring the benefits of TrustFunds to your market.
FEATURES
Convenience – No more running around paper checks. In three simple steps, agents and buyers complete the entire earnest money process. It really is that easy.
Status Notification – Be in charge of the earnest money process. With status notifications and convenient dashboard tools, know the exact status at all times.
Security – Stop carrying and sharing clients’ sensitive banking information that appears on a check. With TrustFunds, the buyers’ financial information is not shared with others.
Regulatory Compliance – Access simple reporting for complete regulatory compliance. All transactions are date and time-stamped to document when earnest money is deposited.
Client Retention Tools
What Are Client Retention Tools?
Client Retention Tools allow you to stay in contact with current and past clients. When evaluating these solutions, ask if they allow you to send information that’s truly valuable to your customers. You may even want to ask the vendor if you can take a sample of their content and ask select customers if they find it valuable.
Above all, you want to stay in touch with your clients without annoying or spamming them. Remember, 80–90 percent of agents get the bulk of their business from repeat and referral customers. That’s the goal of client retention software--to keep the flow of communication between you and your clients going in a way that valuable to them.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a Client Retention Tool.
- Is there content already installed in the system that agents and brokers can leverage rather than having to build all the content from scratch?
- Can you add new content? If so, can that content contain rich media files like attachments or YouTube videos?
- Is the solution connected to the MLS? Does it need to be?
- Are you able to send clients timely information about what’s happening in the real estate market that may impact their current transaction?
Nest4Less Home Service Directories
Home Service Directories was developed for Real Estate Platforms, Brokerages and Multiple Listing Services that want to showcase local & preferred service providers to visitors and monetize their website through recurring ad revenue. The application allows agents to position themselves as top-notch local home experts and provide clients with concierge-level access to services they need.
PRODUCT OVERVIEW
Home Service Directories add value, help agents stay relevant to retain clients, and provide Enterprise Partners with a stream of non-traditional revenue.
Key Benefits:
Our ad units are designed to increase your earnings while adding value to your visitors. We deliver relevant ads, tools and content to your site.
- FREE for all real estate professionals to use.
- Directories are 100% customizable and easy to manage.
- Website visitors are provided with concierge-level access to local businesses and renowned, national brands.
- Revenue sharing for Enterprise Partners.
Cloud Streams
Cloud Streams gives your buyers the fastest listing notifications in the industry—faster than Zillow, Trulia, Redfin, Realtor.com, and even your MLS.
FEATURES OVERVIEW
Comprehensive, interactive information is your EDGE. Better manage your office, identify top talent and wow your clients and prospects.Now it’s easier than ever to pay attention to the KPIs (key performance indicators) of your business with activity workflows, task coaching, agent-protected databases, lead response routing & tracking, and a customizable metrics dashboard.
AGENTS… Significantly increase your chance of winning a listing and finding your buyer their dream home. These presentationready reports provide critical insight for you to share.
BROKERS… Get a quick, accurate and extensive picture of your office performance so you can recruit, retain and drive business. Easy to use, you select the specific information that you want.
MLS… You are always looking for a way to support your members, Aculist EdgeTM is a great way to provide them a meaningful resource.
CMA
What is a CMA?
CMA stands for Comparative Market Analysis. Traditionally, these reports for seller clients provide recent comparable sales and allow agents to craft their own recommendation for listing price. However, as a product category, it is quickly expanding to include a variety of other reports for both buyers and sellers, often automated to require minimal input from the agent.Above all, you want to stay in touch with your clients without annoying or spamming them. Remember, 80–90 percent of agents get the bulk of their business from repeat and referral customers. That’s the goal of client retention software--to keep the flow of communication between you and your clients going in a way that valuable to them.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a CMA.
- Does this product have data access in your market? If not, can you download comps from the MLS and easily upload them to the CMA tool?
- How much flexibility/functionality is built-in for branding?
- Is there a WYSIWYG editor that will allow you to add text about your services as a listing agent?
- Can you embed images, photos, videos, or other media to make the CMA more attractive when viewed in a Web browser? Which leads us to our next question...
- Can the CMA be viewed in a Web browser? If so, is it mobile-friendly? Ask the vendor whether it just appears as a .pdf on mobile or whether it is actually interactive.
- Can you plug-in an AVM to the CMA product? If you’re unfamiliar with the term, AVM stands for Automated Valuation Model. To understand AVMs and CMAs better, you may want to read this article: Choosing a Valuation Tool: CMA vs. AVM
- Can you access public records data and pull it into the CMA?
Contact Information
Cloud CMA
855 –977– 8834
Huntington Beach, CA
Cloud CMA
Are you ready to start writing more offers and winning more listings? If you said, ‘yes’ then you owe it to yourself to get Cloud CMA. It’s the easy way to create amazing reports that help you do just that! Complete with CMA reports, Buyer Tours, Property Reports, and Flyers that are all branded to you, you’ll stand out among the competition. Plus, Cloud CMA includes your very own “What’s My Home Worth Landing Page” to generate seller leads.
FEATURES
- Generate More Seller Leads – Use your very own landing page to automatically respond to leads with a CMA.
- Interactive iPad® CMA – Use on your mobile device during listing presentations
- Your Branding – Choose fonts, theme colors, your photo, logo and contact information to add to every report.
- Ratings and Reviews – Add reviews from Zillow and RealSatisfied to reports.
Consultations
What is Consulting for Real Estate?
Any industry has its ups and downs, but recent years have been particularly turbulent for real estate. In a business like ours, in times like these, having someone to help and guide you is invaluable. Whether you’re a brokerage, Association, or MLS, consulting services may be just what you need to take your business to the next level. From technology implementation to strategic planning, consulting services provide the research and advice you need.
Questions to Ask
There are some important questions to ask when considering anyreal estate technology product and some that are unique to choosing a consulting service.
- What is the consultant’s background?
- Do they have experience working on similar projects for a company like yours in the past?
- Can they provide references?
- What process will they use in providing the consulting service?
- Is their proposal detailed and does it include specific deliverablesand timelines?
- Who on your team will work with the consulting firm and who at the consulting firm will lead your project?
Contact Information
WAV Group
Arroyo Grande, CA
Victor Lund
805-473-9119
Wav Group Communications
PRODUCT OVERVIEW
Smartly executed Public Relations and Communications programs solve business problems.
FEATURES OVERVIEW
Smartly executed Public Relations and Communications programs solve business problems.
WAV Group provides more than a media campaign or a publicity blitz: We help you tell your story to leverage all the right channels – traditional media, influencers, social media, thought leaders and other key internal and external audiences – using a coordinated and tactical approach integrated into sales and marketing to help grow your business and increase your profits.
We employ multifaceted tactics to produce powerful results, from buzz-generating campaigns or event-based outreach to engage key audiences. We track and produce measurable outcomes.
What’s your story? Let WAV Group help you tell your story and genuinely connect you to your important audiences.
Contact Information
WAV Group
Arroyo Grande, CA
Victor Lund
805-473-9119
Wav Group Strategic Planning
Smartly executed Public Relations and Communications programs solve business problems.
PRODUCT OVERVIEW
WAV Group provides more than a media campaign or a publicity blitz: We help you tell your story to leverage all the right channels – traditional media, influencers, social media, thought leaders and other key internal and external audiences – using a coordinated and tactical approach integrated into sales and marketing to help grow your business and increase your profits.
FEATURES OVERVIEW
The speed of change in the real estate industry is staggering. MLSs and Associations are faced with threats and opportunities daily. The key is to learn how to stay open minded and leverage change to make your organization more relevant and effective in serving the needs of your customers.
WAV Group’s Strategic Planning process, led by those that have facilitated plans for Fortune 100 companies, start-ups and industry organizations, is designed to uncover important and fundamental opportunities to evolve with important breakthroughs.
If you would like to create amazing change in your business, call WAV Group. We will help you uncover powerful opportunities, help you execute goals and benchmark results.
CRM
What is a CRM?
Customer Relationship Management (or CRM) technology helps professionals manage their contacts. We're talking about much more than a virtual address book; and, no, your email program is not a CRM.
Modern CRM technology truly helps you manage your relationship with your contacts so you can record interactions, maintain thorough records, and even perform some of the marketing tasks you use to keep in touch (such as email newsletters).
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosinga CRM solution.
- How easy is it to import my contacts from my email and other programs that I use?
- Is there an iPhone or Android app that will allow me to sync contacts from my smartphone? What other functionality is available with the smartphone app?
- Is there a social component to this CRM that allows me to track what my contacts are doing on social networks?
- Does this CRM support drip email campaigns?
- Is there a newsletter marketing component?
- How flexible is the branding of the application?
- Will this CRM provide me with the ability to easily absorb leads from my agent website or listing syndication plan?
- What happens if I no longer want the product? How do I extract my data?
- Does it integrate with popular transaction management solutions? If so, which ones?
- Does it integrate with document management solutions? If so, which ones?
- Does it have an integrated signature solution? If so, which?
- How does it handle notifications when there is activity in myCRM? Will I receive texts or emails when something happens (push notifications) or do I have to log in to the CRM to get notifications (pull notifications)??
IXACT Contact
IXACT Contact is an integrated real estate CRM, Email Marketing, and Website solution that’s easy to use and automates your keep in touch maketing.
PRODUCT OVERVIEW
We provide full scale ad management to your company through advanced ad technology, ad operations and ad sales without adding overhead.
Key Benefits:
Real Estate CRM – IXACT Contact makes it easy to keep in touch and build lasting relationships with past clients, hot prospects, and important rederral sources.
Powerful Email Marketing – Keep in touch with an automated monthly e-Newsletter that’s branded, mobile friendly, and positions you as the home and real estate expert.
Mobile Friendly Agent Websites – Generate more leads with a beautifully designed personal website that’s easy to create and looks great on all devices including mobile.
Concierge Service to Guarantee Your Success – Be set up and seeing real business value within hours. That’s the promise of IXACT Contact’s unique Concierge Service.
Moxi Works
COMPETITION IS FIERCE – SET YOURSELF APART
PRODUCT OVERVIEW
The Moxi Works Cloud is the real estate industry’s first true open platform. Funded by two of the top five brokerages in the U.S., Windermere Real Estate and Long & Foster Real Estate, Moxi Works agents account for over 10 percent of the U.S. transaction volume. The Moxi Cloud encompasses over 50 brokerages, 80,000 agents, 30 integrated partners, and is constantly growing. Their tools, Moxi Present and Moxi Engage CRM, are highly coveted in the industry.
FEATURES OVERVIEW
The Moxi Cloud includes these integrated partners:Moxi Works
- DotLoop
- DocuSign
- Dizzle
- LeadingRE
- Xpressdocs
- One Cavo
- Lead Trax
- Buyside
- Offrs
- Flipt
- Spacio
- INRIX Drive Time™
- Loop & Tie
- SkySlope
- Impact Marketing Specialists
- GoDaddy
- iTourMedia
- Moove Guru
- Toto mic
- RealScout
- Leadership Academy
- and more
Data Standards Organizations
What is a Data Standards Organization?
There is only one data standards organization in real estate. RESO’s mission is to create and promote the adoption of standards that drive efficiency throughout the real estate industry. If you are a broker, MLS, or technology company who believes that standards are important for the real estate industry, you must join RESO. Furthermore, the National Association of Realtors® mandates that every MLS in the nation must be RESO certified by January 2016.
Questions to Ask
There are some important questions to ask when buying any real estate technology product. However, RESO is a unique case. Rather than suggesting questions that you ask RESO before joining their organization, we encourage you to ask any vendors that you’re considering working with the following:
• Does this technology solution use listing data?
• If so, is the vendor RESO certified? If not, do they have plansto become certified?
RESO
The Real Estate Standards Organization’s core mission is to make it easier for brokers and technology companies to fully leverage standardized data to improve their online marketing, market analytics, green marketing and mobile solutions while helping to differentiate their brands from competition. RESO has over 625 active members, including brokerages, technology companies, NAR, multiple listing services, real estate associations, and consultants who contribute directly to standards creation.
Real Estate Standards Organization
FEATURES
The RESO Data Dictionary helps ensure that each MLS system speaks the same language. It is available to over 1.3 million broker and agent members of MLSs nationwide, facilitating brokers and tech companies to save time and money in penetrating new markets and marrying IDX feeds from multiple MLS markets.
The RESO Web API utilizes global technologies to transport property data from MLSs to brokers and technology partners worldwide, helping provide speedier development, more robust features and faster deployment due to a simplified development process.
DOCUMENT & TRANSACTION MANAGEMENT
What is a Document & Transaction Management?
Document management and transaction management represent two distinctly different product categories. Document management technology is intended to help real estate professionals manage documents with functions that support: digitally storing documents, sharing documents with other interested parties, organizing documents, tracking the status of documents, and (in some instances) electronically signing documents.
Transaction management products are intended to help real estate professionals manage a transaction. It provides a collaborative space for working with all the parties to a transaction through tasks (for instance ordering home inspection, coordinating mortgage, etc.).
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosinga document management or transaction management solution.
- What is offered by my broker, MLS or Association? Your broker may work with a Transaction Coordinator and you’ll want to be using the same solution they’re using – it will make things easier for you and for them.
- Do I want a transaction management tool, document management tool, or forms management tool?
- Will this product “talk to” or work with the products I already use for CRM, electronic signature, forms, etc.?
- Can I pull property information from my MLS into this document management or transaction management solution?
- Are the documents encrypted? Are there any security guarantees? Will the vendor manage the legal notification requirements in the event of a security breach where consumer information is compromised?
- Does the product have a digital signature solution included or will it work with the solution you’re already using?
Form Simplicity
Transactions Made Simple
PRODUCT OVERVIEW
Manage real estate transactions in the cloud from start to finish. Form Simplicity is a powerful transaction solution designed to give real estate professionals and their clients a seamless, digital paperless experience. Owned by Florida Realtors®, Form Simplicity is deeply rooted in the real estate industry.
FEATURES OVERVIEW
Form Simplicity is a member benefit of MLSs and REALTOR®associations across the country, and brokerages nationwide.
Features include:
- Smart Forms. Your copyrighted forms are safe and secure. Forms synchronize the transaction data, eliminating redundant typing/data entry.
- eSign. Expedite transactions with digital signatures.
- Broker Tools. Offices/Agents work smarter with digital checklists and reduce risk with broker review.
- Support via Tech Helpline. The real estate industry’s leading tech support service is based in the Florida Realtors® building.
Lone Wolf LoadingDOCS
loadingDOCS Brokerage Transaction Management.
FEATURES
A simple transaction management solution for real estate offices. We made this solution to streamline your brokerage and accommodate your agents - whether they submit transactions through paper, fax, email or scan, loadingDOCS provides:
- Direct integration into brokerWOLF back office for streamlined transaction processing
- Simplified communication with two-way messaging for agents and admin on files
- Compliance checklists to ensure timely and accurate closings
- Automated status indicators so administrators can prioritize pipeline
- Upload document packages in one motion and split PDFs quickly
IDX / VOW
What are IDX and VOW?
Also referred to as “broker reciprocity,” Internet Data Exchange (IDX) is a system whereby brokers and agents can display other participating brokers’ listings on their websites – only if they reciprocate and let those other brokers display their listings, too. Participating brokers pull a data feed from the MLS that contains all the active listings for all participating brokers. There are very specific, strict rules about the fields included in the IDX data feed.
A Virtual Office Website (VOW) is a broker website that allows the public to create an account and view every bit of data (except confidential data like showing instructions) in the MLS. Its registration requirement and more complete information sets a VOW apart from an IDX website. However, like IDX, it allows brokers to share data from the MLS with consumers.Questions to AskThere are some important questions to ask when buying any real estate technology product and some that are unique to choosing an IDX or VOW product.
- Does my MLS allow IDX or VOW access to this vendor?
- Does this vendor support my own branding?
- What does the IDX or VOW data look like on a mobile device?
- Will the IDX or VOW link out to another site, or stay on my existing domain?
- How often is the data updated by the vendor? (Goal is every 15 minutes to one hour)
- What tools are available to property searches (i.e. saved searches, favorites, alerts, etc.)?
- Does the solution plug into my existing lead management solution, have its own, or both?
- Are there drip campaigns that leverage MLS data to nurture client for life relationships?
- What happens to my client record information if I chose to switch vendors in the future? Can I export the client list along with saved searches and favorites?
- Can I import my current client list with saved searches and favorites or do I need to hand enter them?
WolfNet
Property search built from the ground up to optimize for lead capture. Give your clients an interactive and modern property search experience on any device.
PRODUCT OVERVIEW
Who We Are
WolfNet’s been in the game for over 20 years and is a pioneer in the real estate industry. Our bread and butter is Responsive IDX property search, beautiful IDX websites, property search plugins and MLS data services – all backed by outstanding implementation and ongoing support.
Key Benefits:
- Fully responsive property search optimized for desktop, tablet, and mobile
- Exclusive and accurate property data not available on national portals
- Map-based property search that interacts with ALL available search criteria
- In-demand lifestyle, neighborhood and school data
- 640+ MLS markets serviced
Lead Generation
What is a Lead Generation?
Finding new business is a challenge in every industry. The good news is that technology has made acquiring new buyers and sellers a bit easier for real estate professionals. This technology goes about generating leads a variety of different ways and can vary a great deal in effectiveness. That’s why it’s especially important to do your research, and know the questions to ask technology vendors.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a lead generation product.
- Will the leads I’m given be exclusive to me?
- Where are these leads coming from?
- How “hot” are these leads?
- Are they buyer or seller leads?
- What information will I be given? Phone number? Address? Email address? Property search details?
- If I use a product for lead management and routing, is this lead generation technology compatible?
- How many leads should I expect?
- What is the average cost per lead?
- How long is the term of agreement?
- Do I get any special pricing because I am a REALTOR®, because of my brokerage, franchise, network, or MLS participation?
AdWriter
From Curb to Contract... Your complete solution for real estate MLS management
PRODUCT OVERVIEW
Your complete system to quickly and fully manage your MLS property listings. Saves time and money for brokerage owners, marketing managers, and agents. AdWriter offers a significant increase over raw MLS including scheduling and composition of your advertising campaigns. Adds value with high-resolution photos, automatic descriptions, deadline-driven scheduling of advertisements, and in-house expert composition of ads. Make your agency advertisements look great, unique and effective, and help free up resources to do what you do best, sell homes!
FEATURES OVERVIEW
One-stop Integrated Solution
- Extensible for small to large agencies
- Value-added listing management
- Just-in-time scheduling of ads
- Automatic listing descriptions
- Expert page composition
- Agency reporting to keep listings fresh
From curb to contract, AdWriter will save your agency time & money by automating your listing advertisements. Call us today for a free online demo or visit www.adwriter.com
Contact Information
Buyside
484–580–9260
Wayne, PA & New York, NY
BuySide
Turn Your Buyer Data into Listings, Leads, and Profits
FEATURES
Buyside puts buyer data to work for brokerages by generating seller leads, matching more of your buyers to more of your listings, and delivering predictive analytics that drive productivity.• Reduced data entry to save time and money
Capture – Generate high quality seller leads through the use of your own data. An easy-to-use home valuation landing page includes three estimated values and compelling statistics on real-time buyer trends.• On-demand reports for financials, operations & transactions
Win – Help your agents win more listing presentations by showing sellers the number of real-time buyers looking for a home just like theirs. A great complement to any CMA.• Real-time data on your business’ ROI, productivity, and profitability
Match – Match more of your buyers to more of your listings. It’s a more efficient way to find qualified buyers, and it’s a place to market buyers that works better than weekly sales meetings.
Remine
We make agents brilliant
PRODUCT OVERVIEW
Remine delivers real estate intelligence to MLSs, Brokers/Teams and Realtors®. We analyze property records, transactional history, consumer data and deliver results on an intuitive user interface.
FEATURES OVERVIEW
- MLS: Map based search UI with predictive analytics and Big Data visualizations controlled through SSO. Nominal site license fee. Full training, support and marketing provided.
- Broker/Teams: Enhanced collaboration functionality, controlled branding, bulk pricing available.
- Agents: Access the most advanced lead generation platform using Big Data available today including predictive analytics, a la carte contact information, and single sign on access from your MLS.• Office news, web links and documents for access anytime, anywhere
- Vendors: Connect with Realtors® on the Remine platform, or append your native environments with Remine intelligence over the API.
Cloud Attract
PRODUCT OVERVIEW
Finally, generate your OWN leads with Cloud Attract. Start attracting buyers and sellers with beautiful landing pages that automatically respond for you.
FEATURES OVERVIEW
- Professionally Designed Templates. Customize one of our templates or upload your own photo then change fonts, colors, etc. to match your branding.
-
Automatically Respond. Our landing pages automatically respond with either a CMA, Home Valuation, or Listing Alerts.
-
Sharing Made Easy. Easily promote your Cloud Attract landing pages on Facebook, Twitter, Pinterest, your website, etc. with one click sharing.
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Robust Analytics. Gain insight into how your pages are performing in views and clicks, or link your pages to your own Google Analytics.
Market Analytics
What is a Market Analysis?
A real estate professional can look at the market much as a doctor approaches a patient. Your doctor will assess your health on a variety of different levels and use a battery of tests to determine how well each of these levels is functioning. So, too, do real estate professionals assess the “health” of their local market – but instead of an MRI or blood test, you use market analytics tools. Instead of cells, organs, and bones, you are examining specific properties as well as neighborhoods, regions, counties, and the nationwide market. And, of course, your insights are possible thanks to data collected about taxes, sales histories, demographics, schools, zoning, and more.
Just as a doctor needs accurate information to cure a patient, a REALTOR® needs complete and accurate information to serve their clients. This is where market analytics tools can help – but it’s imperative to find the right solution for you. So, let’s make sure you’re armed with the questions you need to ask and take a look at a few of your options.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a mapping or lifestyle search product.
- What are the data sources for this tool?
- What is the geographical range of the data? Is the data for my local market available? Is nationwide data available?
- What reports are available? Are the reports easy to understand?
- Do I want to use this tool to create materials to give to sellers or buyers? If so, can the technology support this functionality?
CRS Data MLS Tax Suite
We specialize in helping MLS and Real Estate publishers monetize their websites without damaging their brand or user experience.
PRODUCT OVERVIEW
We provide full scale ad management to your company through advanced ad technology, ad operations and ad sales without adding overhead.
Key Benefits:
Our ad units are designed to increase your earnings while adding value to your visitors. We deliver relevant ads, tools and content to your site.
We help publishers earn more:
• ValleyMLS: 112% increase first month
• MLSLI: 100% increase in first month
• GeorgiaMLS: 218% increase in 2 days
“I’m impressed by Cordless Media and their ability to use their expertise in yield management to produce results that are beyond my expectations.”
- Deborah, REColorado
Back Office Solutions
What are Back Office Solutions?
So much of the business of a real estate broker goes on behindthe-scenes, in your back office. Functions such as accounting, lead routing, reporting, and agent management often fall into this category and are managed with back office software. Each back office solution is different, so it’s important to understand what you expect from your technology.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a Back Office solution.
- What is the revenue share? Ad networks combine a variety of cost models CPM (Cost per Thousand), CPC (Cost per Click, like Google) or CPA (Cost per Action, for instance completing a form or purchasing a product). Ask the vendor to explain theirs.
- How many ads will the vendor place on my site and where will they display?
- Who will the advertisers be? This is a tough question to answer, but you’ll want to be sure you can avoid objectionable advertisers.
- What kind of reporting is available? Ask to see a sample.
- Can the vendor provide references? Which MLSs are using the ad network and are they satisfied? Take a few moments to look at the sites of MLSs that are using the ad network. Are they quality ads (not just “belly fat” ads or “how to get your GED in 10 minutes”)?
- Who sells your ads? Do you sell them directly (this will pay more)?
- Do you have the right to audit the vendor so you can ensure that they aren’t placing all the best ads on someone else’s site and not yours?
- Can the vendor geo-target?
- Can you sell advertising to local companies? Will the ad network vendor provide a media kit to support that?
- Is there a cost to add ads to the ad network?
- Will the ads be B2B or B2C? You would want to feature B2B on your MLS system and B2C on your consumer-facing website.
- Has this vendor integrated with the software that powers my consumer-facing site or MLS system before? Will my current software even support ads on my website?
RPR
RPR Makes Integration Easy
PRODUCT OVERVIEW
MLSs across the nation are maximizing their potential by partnering with RPR®. Through MLS-centric tools and reports, participating MLSs gain access to increased branding opportunities, powerful integration options, and spot-on market and economic reports.
FEATURES OVERVIEW
- MLS Branding – Subscribers see your brand once theylog into RPR and on reports.
- Single Sign-On (SSO) – SAML 2.0 compliant singlesign-on integration.
- Deep Linking – Hundreds of additional datasets on each property right from your MLS.
- RPR View™ – Share listings with REALTORS® in other markets. Great for markets with overlapping coverage areas.
- Tax API – Auto-populate forms, add public record information to listings via a mobile app, and pull public record comparables into a mobile CMA platform.
Learn more about the benefits of partnering with RPR here:blog.narrpr.com/mls/rpr-partner-integrations/
SmartZip
Build a smarter business with SmartTargeting
FEATURES
Prospect easier and smarter with a single platform that combines big data, predictive analytics and automated marketing to grow your business.
SmartTargeting is the leading real estate marketing solution that grows your listings pipeline. Through one easy platform you can customize a high-commission territory, market to potential sellers and build relationships to convert top prospects into customers.
- Find territories with high turnover: Analyze your local area with predictive analytics to discover where you can find more listings.
- Focus your marketing: Optimize marketing efforts and spend your time wisely each day by knowing who’s most likely to sell and who isn’t.
- Generate seller leads: Promote your brand across lead capture sites, and a fully automated marketing system including direct mail, online and Facebook ads, and email campaigns.
Spend less time guessing and more time winning listings. Get started with SmartTargeting today!
Contact Information
Terradatum
Overland Park, TN
888–212–4793, ext. 1
Terradatum
PRODUCT OVERVIEW
FEATURES OVERVIEW
Terradatum is a leading provider of innovative real estate analytics software solutions. Our advanced analytics and metrics enable real estate professionals to gain deep insight from their local MLS data. Our flagship product, BrokerMetrics®, is used by more than 3,000 real estate offices to chart real estate market trends in comparative measurements of effectiveness, quality and market performance. In addition to BrokerMetrics, we offer a variety of products that help brokers and agents gain a competitive advantage in their marketplace. Visit our website to learn more.
- BrokerMetrics®
- Market Videos
- AgentMetrics®
- Clarus MarketMetrics®
MLS Data Solutions
What are MLS Data Solutions?
MLSs have begun to explore ways to extend data beyond the wallsof their own organization. They have started to use tools to license data out and to pull it in. Each tool is very different, but they encom-pass a common vein – supporting the exchange of important real estate information.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosingan MLS data solution.
- What are my data needs? Am I trying to license my data in order to generate revenue or am I trying to pull in other data to serve my members’ needs?
- If I am licensing data, what are my expectations for revenue?
- Does this company have a relationship with other MLSs?
Clareity
Clareity’s Single Sign On (SSO) Dashboard, designed for MLSs, Associations or Brokers, creates ultimate convenience, drives adoption of third party applications, and centralizes member access and communication. SSO eliminates the need to remember multiple passwords and logins creating a seamless workflow. With our SSO Dashboard, or DASH! for Brokers, your users immediately know the applications available to them making it easier than ever to display your value proposition. We are modernizing the way you deliver services!
PRODUCT OVERVIEW
We provide full scale ad management to your company through advanced ad technology, ad operations and ad sales without adding overhead.
Key Benefits:
- Centralize your Resources by becoming the start and end to your member’s day
- Improve Communication with our built-in Content Management System and messaging platform
- Create a Community by providing a sleek intranet for your members
- Modernize your Technology and comply with industry best practices and security standards
- Behavior Profiles let you know what your members are using, helping you make better business decisions
Cloud MLX
PRODUCT OVERVIEW
Cloud MLX is the coolest way to search the MLS, connect with other agents, and work smarter with your clients.
FEATURES OVERVIEW
- Less equals more. We put the core features of your MLS system up-front. The result is an MLS you’ll love to use.
- Works on any device. Cloud MLX was designed to work great on any device, so you can access the ENTIRE MLS quickly and effortlessly.
- Your MLS is now social. Need to connect with an agent? With Cloud MLX you can follow their activities, chat, or message them.
- Less clicks, more results. No more clicking pages-deep to access listing data. Our intuitive search bar gets smarter the more you use it.
Wolf Net MLS Data Services
WolfNet accesses MLS listing data from over 640 MLSs, standardizes the data and then provides it to approved brokerages and real estate technology companies for use within their products. With coverage in all 50 states and 99%of all active listings, we’ve got the data you’re looking for.
brokerWOLF Accounting & Back Office
FEATURES
What you get with WolfNet’s MLS Data Services:
- Gain access to a standardized MLS data footprint
- Focus on product development rather than data management
- Take advantage of a faster time-to-market• Decrease costs and technical headaches•
- Obtain MLS compliance and contract consulting
Who We Are
WolfNet’s been in the game for over 20 years and is a pioneer in the real estate industry.
Our bread and butter is Responsive IDX property search, beautiful IDX websites, property search plugins and MLS data services – all backed by outstanding implementation and ongoing support.
MLS Systems
What are MLS Systems?
As an MLS, data is your lifeblood – the data about your members and the data about their listings. Such large quantities of data require powerful technology for storing, organizing, and sharing the information. MLS Systems were built to do just this – and much more. They were built to quickly and securely perform the tasks needed of them, with power and precision not often required of other types of technology.
Chances are, you already have an MLS system. However, if you’re reading this, you are probably questioning whether it’s the best choice for your MLS – or you’ve gone a step further and are ready to find something new. If so, you have many factors to consider and many stakeholders who will influence the decision. It’s important to thoroughly review your options and ask the proper questions of potential vendors – that’s where we can help.
Questions to Ask
There are some important questions to ask when considering any real estate technology product and some that are unique to choosing an MLS System. First, let’s look at general questions you’ll want to ask.
- When does our current contract end? You will want to have any decision to move to a new system at least 12 months prior to the change for an easy conversion.
- What is most important to the staff in terms of MLS technology? Price? Technology? Service? Flexibility?
- How important are regional issues? Are there neighboring MLSs we overlap with? What technology do they use?
- What’s the the MLS level functionality like? How about the user functionality? Both are critical.
- Look at the size of the MLSs they serve. Is your MLS in their sweet spot? If you have 500 members and their average is 10,000, it may not be a good fit.
- What measures were taken to ensure the security of the system?• How much customization will your MLS require? Will the vendor be willing to provide it?
- Will your members be able to access the MLS system from any browser? Is it compatible with mobile devices?
Contact Information
Solid Earth, Inc.
Huntsville, AL
800–335–0228 x101
Solid Earth Spring Portal
FEATURES OVERVIEW
Spring is a new way for MLSs and Brokers to take their brand online. Spring is feature-rich and built by an experienced MLS software company so you can rely on it being in compliance with industry rules and regulations. Spring features a customized property search, role-based presentation of social feeds and messages plus content and inbound marketing. The Spring user experience is mature and plugs into any MLS using RETS or the new Web APIs. It is the best way to build or extend your brand. With Spring, you can become the top-of-mind real estate site in your marketplace.
- Spring Portal is live in a dozen cities producing high-ROI performance for cities like Dallas, Indianapolis and San Diego plus statewide projects in New Hampshire and Vermont.
- Spring Portal works well for Brokers or for MLSs seeking a framework for services to power their businesses.
- Spring Portal is an API-based user experience so you can Direct Connect to AMP from RPR, SPARK from FBS, or any other RESOCompliant API
- Integrate local and national API-based data services to create a unique hyper-local portal in your market.
Research
What is Research?
Over the past few years, there’s been a lot of nervous chatter about real estate professionals being displaced by technology. It’s true that things like property search portals have changed the industry landscape, and there’s a reason for that. Those companies are always thinking about the needs of the consumer, and consumers flock to them as a result.
The march towards disintermediation isn’t inevitable, however. Real estate organizations can master their market by paying attention to the needs of local home buyers and sellers in the regions they serve. One way to accomplish this is by conducting consumer research and surveys. This empowers your organization to make better internal decisions, drive local thought leadership, and prepare your members for success.
If you don’t have the internal resources to execute research work, you can lean on partners who do. Many consulting firms and research companies specialize in services like this. If you’re considering outsourcing your research, here are a few questions that can help you select the company best suited to your needs:
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a Back Office solution.
- Does the company have prior experience in the industry and in conducting similar research?
- Can they provide references?
- How will the company handle the research or survey building process? Will they help you assess your needs?
- What tools or methods do they use to conduct the research? How will they build the survey?
- Will they offer an analysis of the results, or the raw data?
- Who on your team will work with the company and who at the company will lead your project?
Wav Group Consumer Research
PRODUCT OVERVIEW
Every successful business has one thing in common – they address the needs of their customers better than anyone else. They listen – continually deepening and enriching their relationships and customer loyalty.
WAV Group is THE industry leader in consumer research. We talk to thousands every year. We help organizations digest the information with actionable insights. WAV Group’s Consumer Research brings the consumer’s voice to the table, giving you a competitive edge.
- Build and own your customer research panel
- Get answers in real-time
- Make better decisions
- Promote your brand
- Garner support for leading edge programs
- Become more relevant
- Become indispensable to your customers
Wav Group Surveys and Research
PRODUCT OVERVIEW
WAV Group is the leading independent research firm in thereal estate industry.
Combining its research expertise with its deep knowledge of operations, marketing, technology, governance, consumer trends and customer service, WAV Group research has been used to inform some of the most fundamental and important decisions in real estate.
Unlike most research firms, WAV Group goes to the next step to help companies make the necessary adjustments revealed in the research. This leading research firm facilitates lasting change, helping to evolve the industry, creating new waves of success!
- Customer Satisfaction Surveys
- Virtual Focus Groups
- Live Focus Groups
- In-Depth Interviews
- Usability Studies
- Consumer Surveys
- Broker Research
- Branding Studies
- Concept Research
Security
What is Security
“Security” is a broad term in real estate. It can refer to the physical protection of agents in the field, or even tools like lockboxes.
Lockboxes have been around a long time, and are typically supplied by an MLS or association. They can do more that just protect a property; lockboxes can also gather valuable data that help real estate professionals make strategic decisions about their listings. Ask vendors about available tracking and reporting tools, if a specific mobile app is required to use the lockbox, or if showing software integrated with the box. Think about protecting the consumer, too, and inquire about how to schedule privacy times when the lockbox will not allow entry.
Technology has evolved to the point where it can help protect agents at listing appointments, as well. There are several mobile apps today that track the whereabouts of agents and let them hit a “panic button” to notify friends, family, and the authorities if things go south. If you are evaluating a safety app, the following questions can help in your selection process:
Questions to Ask
- Does the app help agents prevent an attack or only react to it?
- Is the app clandestine to predators? Agents need to be able to discreetly send an alert so as not to panic the predator and make them act aggressively.
- Does it use GPS to track the user’s location?
- How many alert levels does it offer? When they first feel uncomfortable, can a user notify a nearby agent to “check-in” to prevent an attack from happening?
- Who does the app alert? Your broker, family, and/or the authorities?
Contact Information
Elevate
Serving the US and Canada
Speak to a Coach
844-792-0260
Schedule a Demo:
SentriLock
COMPETITION IS FIERCE – SET YOURSELF APART
PRODUCT OVERVIEW
Data Matters: Aculist EdgeTM harnesses the power of raw MLS data and transforms it into real-time, branded reports that will help you grow your business.
FEATURES OVERVIEW
Comprehensive, interactive information is your EDGE. Better manage your office, identify top talent and wow your clients and prospects.Now it’s easier than ever to pay attention to the KPIs (key performance indicators) of your business with activity workflows, task coaching, agent-protected databases, lead response routing & tracking, and a customizable metrics dashboard.
AGENTS… Significantly increase your chance of winning a listing and finding your buyer their dream home. These presentationready reports provide critical insight for you to share.
BROKERS… Get a quick, accurate and extensive picture of your office performance so you can recruit, retain and drive business. Easy to use, you select the specific information that you want.
MLS… You are always looking for a way to support your members, Aculist EdgeTM is a great way to provide them a meaningful resource.
Showing Solutions
What are Showing Solutions?
Real estate agents spend an estimated 6-8 hours per week scheduling showings. That’s valuable time that could be better spent actually selling or marketing homes. Showing solutions help reduce this time by speeding up the process of setting and confirming showing appointments.
Some solutions take over this function entirely, with call center representatives acting as the agent’s virtual assistant. Virtually all modern showing solutions offer a mobile app so that agents can manage their showings on the go, and most offer options for requesting feedback after a showing is over.
Questions to Ask
- Does this solution integrate with the MLS system so that agents can schedule showings right from the MLS?
- On which platforms can I schedule and manage my showings: mobile, desktop, or via a call center?
- If a call center is available, what hours are they open and what is their average hold time?
- How am I notified when a showing is scheduled on my listing?
- Are my showings viewable on a calendar? If so, can I block off times that my listing is unavailable for showings?
- Can sellers access the showing calendar? If so, can they edit or change it, or do they have to go through their agent?
- Can I send feedback requests to the buyer’s agent after a showing? Is this process automated, and will reminders automatically be sent to agents who haven’t yet given feedback?
Centralized Showing Service
List. Show. Sell. Repeat.
PRODUCT OVERVIEW
CSS has streamlined the showing appointment process by providing excellent personal service and the online productivity tools of Showings.com and the CSS Mobile App which are integrated into the multiple listing platform. Agents use CSS to manage showing requests, edit listings and collect feedback as they focus on their sales opportunities.
FEATURES OVERVIEW
A simple, quick and easy way to schedule, cancel and re-schedule showings in real-time. Keep everyone in the loop. No more missed showings!
- 24/7/365 live customer service representatives
- Book showings online• Showing notifications by phone, email and text message
- MLS integration• Collect and share feedback
- Detailed reporting and market statistics
- Manage activity on Showings.com and CSS Mobile AppLearn more at: www.Showings.com/about
Tech Support
What is Tech Support?
Having computer troubles? You’re not alone. Unresolved tech issues are a sure way to slow your real estate business down. After all, not having access to crucial systems and information makes it hard to service clients and keep up in a competitive market.
DIY types may be able to fix their printer, wi-fi, or other problems via information gleaned from a Google search. Those less tech savvy–or those unable to invest time and energy in figuring it out themselves–should have a tech support solution available on speed dial. These solutions are often offered free to agents as a benefit from your MLS, association, or brokerage. They can include various types of support from phone to live chat and beyond. Some may offer troubleshooting on computer hardware, software, and even popular real estate programs.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a Tech Support provider.
- What software and hardware products does the vendor provide support for?
- What are call center hours? Are they convenient for your agents?
- Does the vendor offer an immediate response or is it a call-back ser vice?
- What’s the vendor’s average hold time?
- Does the vendor track satisfaction on each call? If so, what is their overall satisfaction rating?
- Does the vendor offer additional methods of support, like live chat, email, or remote technician log-in?
Contact Information
Tech Helpline
Orlando, FL
Jessica Smith
888–784–5404
Tech Helpline
Automate your business. Save time & money.
PRODUCT OVERVIEW
Unlimited tech support for your members/agents. Tech Helpline provides tech support for the software and hardware real estate professional use daily, from smartphones and tablets to desktops, laptops, printers, and more. We troubleshoot issues such as email or virus problems, and can offer advice and guidance on general tech needs.
FEATURES
Today, more than 500,000 members of REALTOR® Associations, Multiple Listing Services (MLSs) and real estate brokerage firms throughout the United States and Canada receive support from Tech Helpline.
Ask how to get the real estate industry’s #1 tech support team as a member benefit or brokerage service. Support is available via toll-free number with custom greeting, email and online chat. Tech Helpline is owned and operated by Florida Realtors® in Orlando, Florida.
“My membership dues were more than covered with just one call to Tech Helpline.” - Lee G., Broker
Education and Training
Whether you’re an agent, broker, MLS or association, keeping up with technology and changing trends is crucial for success. Fortunately, the advent of the internet has made this easier to do. There are an array of options, from training programs that offer webinars, videos and other content to daily publications that keep their readers up to date with technology.
Questions to Ask
If you’re trying to decide which program or platform is right for you, consider the following questions:
- Does my broker or MLS have an agreement in place that would let me receive this education or training for free?
- What do I want to learn more about? Do I have a specific goal in mind, like learning how to market more effectively online? Or am interested in more general knowledge and updates on developing trends?
- How will the training be delivered? Video, live webinars, articles, or some combination?
- Do I need to install specific software or apps in order to participate?
- Can I interact with other agents or brokers? If so, how?
- Is the training accessible on my mobile phone or tablet?
- Is the training self-paced or is there is set timetable that I must follow?
- How easy is it to search for what I’m looking for, whether it’s a “how-to” article or description of a particular technology product?
Contact Information
RETechnology.com
Marilyn Wilso
Arroyo Grande, CA
805–748–9118
RETechnology
THE SOURCE OF REAL ESTATE TECHNOLOGY EDUCATION
PRODUCT OVERVIEW
RE Technology is a unique MLS subscriber benefit. It is positioned to support the MLS in targeting a key area for communications excellence. RE Technology fills the need that agents and brokers have to stay current with real estate technology.
Key Benefits:
In addition to daily articles about how to use technology effectively in real estate, RE Technology offers webinars, buying guides, discounted software offers, and case studies. We also offer the most comprehensive directory of technology companies and products available, all organized by categories that make sense for real estate from Accounting Software to Websites.
RE Technology does not sell products or services. The company is an information resource that helps agents and brokers research the best solutions for their business.
Contact Information
WAV Group
Victor Wilson
805–748–9118
Arroyo Grande, CA
WAVes of Change
The real estate industry is changing before our eyes. It’s hard to stay up to speed on the ever-changing trends and threats.
PRODUCT OVERVIEW
WAV Group’s new WAVes of Change™ Series is an exciting new quarterly online education program to keep association and MLS leadership in touch with key issues facing our businesses.
FEATURES OVERVIEW
What is WAVes of Change™ series?
- Exclusive early looks at WAV Group research
- Updates on technology trends, consumer insights and broker and agent issues from industry leaders
- Discuss today’s key industry threats and opportunities
- Improve the relevance of your organization and ensure its long-term viability
- Join some of the nation’s leading associations and MLSs in participating in the WAVes of Change™ series.
Virtual Tours
What is A Virutual Tour?
Traditionally, virtual tours have been videos composed of a simple sequence of listing photos set to music. Agents can add captions, transition effects, and upload the tour to their own website, a lead generation page, or sites like YouTube to capture the attention of the video loving public.Today, the virtual tour has evolved dramatically, moving beyond the slideshow to an immersive, 3D experience. These tours allow viewers to navigate through a listing as if they were walking through it. This gives the consumer a better feel for a listing than static pictures alone.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a Back Office solution.
- What kind of media does this tour support: photos, video clips, panoramas, 3D technology, etc.?
- Are tours generated from MLS listing data? If so, if a listing detail like price changes in the MLS, will that be reflected in my virtual tour?
- Does this solution offer a website or landing page that hosts my virtual tour?
- Does this solution have lead capture capabilities?
- Does this solution support high resolution photos or video? Are there file size limits?
- Do I need specialized equipment to create this tour? If so, does the company offer an easy way to find local professionals to create the tour for me?
- Can my tour be syndicated to other sites, like property search portals?
- Can my tour be downloaded to a video file and uploaded or automatically published to sites like YouTube?
- Once completed, is my virtual tour easy to share?
Matterport
Complete Visual Marketing with Ease
FEATURES
Now more than ever, engaging visual content is critical to effectively marketing a property and winning new business. Matterport’s all-in-one visual marketing system is the only way to get highly immersive visual content for property marketing, including HD 2D photography, video, floor plans, and interactive 3D and VR. Scanning a typical property takes just an hour and gives you everything you need to effectively market a home.
- Get everything you need from a single shoot: HD photography, interactive 3D walkthroughs, stunning Dollhouse views, black-and-white floor plans, virtual reality tours, video, and more
- Empower online prospects to experience the true feel and flowof a property as if they were really there
- Minimize your per-listing marketing costs while maximizing leads
- Increase time on site, boost inbound leads, and win more listings
- Stay ahead of the competition with our regularly released new features, including Multimedia Mattertag™ Posts, Social Sharing, and more!
Websites
What are Website Solutions?
Your website is your online “real estate” showroom, so it needs to be appealing and functional. Most experts would agree that your website should also have IDX so that you can provide MLS property search for website visitors. Without IDX, you can display only your own listings, which doesn’t provide a compelling search experience. The ultimate goal of your website is to gain new business or sell properties, so it will need the ability to capture leads.
Your website options span a wide range – from 100% custom design, to template-based do-it-yourself. The key to success is balancing your budget constraints with your goals, and finding a vendor who will fit that niche.
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a solution for websites.
- Does this developer have permission to pull a data feed from my MLS
- Does this website have an integrated CRM?
- Does this website have integrated lead management?
- How easy will it be for me to make changes to this website? Will I need the help of a developer?
- Can this vendor also host my website and email?
- Is it a responsive design that works on all browsers, including mobile?
Contact Information
Lone Wolf
Tamiko Fletcher
Dallas, TX
866–279–9653
Lone Wolf Global Wolf
globalWOLF Branding & Marketing
PRODUCT OVERVIEW
A platform for websites and marketing. We believe that a strong brand is built through the momentum of collective marketing. So we put together dynamic brokerage websites that provide you and your agents with marketing and lead management resources on the back end. globalWOLF takes you from business to brand through:
FEATURES OVERVIEW
Secure, accessible and easily configured websites for the whole brokerage with a feature-rich interface for consumers
- Flexible templates for websites, print and email marketing that drive brand consistency
- Lead management and distribution tools customized for your brokerage
- Advanced CRM tools for optimal lead conversion and client relationship management
Wolf Net IDX Websites
PRODUCT OVERVIEW
Responsive websites designed to make real estate agents & brokers look great on any device. Up your web game and dominate your market with a beautiful and mobile friendly website with integrated IDX.
FEATURES OVERVIEW
WolfNet’s Responsive WordPress Websites Give You:
- Easy customization to fit your brand
- Seamless Responsive IDX property search integration
- Simple management of content & site extensions
- Populate MLS listings directly on any page
- Optimal display on every device
- Search engine optimization tools
- Production reports & billing statements for your agents’ convenience