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Agent | Broker Reset Filters to Default Back to ListLead Gen for Every Career Stage: How to Scale Your Website with Your Business
March 06 2024
You've heard about scaling your business — onboarding a virtual assistant or team members — as your business expands and grows. But how do you scale your online presence?
For most real estate professionals, their real estate website is the hub of all their online marketing efforts. Everything links to their website: their social media, property portal profiles, digital ads, business cards, yard signs, and beyond. And when Realtors consistently market online, their website can become a hub for lead generation, too.
But if you have a basic, no frills website — or even just a subsite that your brokerage provides — how do you grow it along with your business?
Today, we'll explore what your real estate website needs at each stage of your career in order to maximize your lead generation.
A website that grows with you
To help us illustrate each career stage, we're borrowing examples from NAR's get.realtor program, which provides a free, professional website for life with the purchase of a .realtor™ or .realestate website domain. (And, bonus, if you're a NAR member, you get your first year of a .realtor™ domain free!)
Each site is supported by an easy-to-use website builder that lets you get your website up and running in minutes. When your business grows, you can also grow your website by upgrading to more features at the click of a button.
Let's dive in…
Stage 1: "I just need a website"
Perhaps you're starting your career, or maybe you just need a new website and don't have the time to spend too much effort on it. This is the stage where you just want to put your digital shingle out in order to have a place for leads to find you.
Something simple and eye-catching, like get.realtor's Professional-level websites, may be the best fit for you. Available for free with a .realtor or .realestate domain, these are single-page lead generation websites that are optimized for SEO and mobile, and come with a built-in lead contact form. There's space for your bio, business information, client testimonials, a photo gallery, contact information, and links to your social media profiles.
Each website can be up and running in minutes, and come with online support, including how-to guides and video. See an example website here.
Stage 2: Expanding your lead generation efforts
So you have a permanent home on the web where leads can find you, but what you want now is more — more leads, more website traffic, and more options for expanding your marketing.
In this next stage, what you need is a multi-page website where you can create landing pages for digital ads, informative pages for each area you serve, and maybe even buyer's and seller's guides. And because Google rewards fresh content, consistent blogging is one of the best things you can do for your website's traffic. (Not sure what to post? Learn how you can use RPR's AI-powered tool to create blog posts.)
If you have a free get.realtor website, you can scale up to their Premium website package with the click of a button. You'll get everything from the free Professional-level site, plus multi-page website templates, a blog, video capabilities, neighborhood guides, access to all available widgets, and more. Premium websites also come with AudioEye, an ADA tool that helps the visually impaired better use your site. See an example site here.
Stage 3: Lean, mean lead-generating machine
Once you've grown traffic to your website, the next stage is to keep them coming back to your site — and to stay for longer.
One of the best ways to do this is to provide property search capabilities right from your site. Each get.realtor Premium Plus website comes with an on-site MLS data feed that lets visitors search for homes. Visitors are able to save their favorite properties and search parameters, keeping them coming back as long as their home search continues.
Premium Plus websites also include property search capabilities, additional MLS plug-and-play widgets, and multiple MLS data feeds for Realtors who serve more than one MLS market. See an example website here.
Visit get.realtor to learn how your website can grow with you at every stage of your career.