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REALTOR Members of The MLS/CLAW Are Now Powered with Plunk's AI-driven Real-time Home Value

March 16 2023

mls claw plunkThe MLS™/CLAW released Plunk Home Value™, the first of several enhanced real-time real estate analytics tools through its partnership with Plunk. Plunk is the world's first and only real-time, AI-driven property valuation platform for residential real estate.

Plunk Home Value™ is Plunk's proprietary Automated Valuation Model (AVM) that provides an up-to-the-minute estimated home value. More than 17,000 members of The MLS™, including some of the nation's top REALTORS®, now have access to the improved and tech-driven data with the new feature.

"With the expanding role of technology and AI in the real estate industry, it's crucial to empower members with the latest tools available. Staying up-to-date with the evolving market offers members an unparalleled advantage to thrive," said Annie Ives, CEO of The MLS™. "Innovation is vital to our members' growth and success. We're thrilled and excited to be collaborating with Plunk."

Plunk utilizes several methods to obtain the most accurate real-time data. These include the power of artificial intelligence, machine learning, image analysis, mobile technology, and both real estate data and non-real estate data. The collective information allows Plunk to capture and share actual market trends during a time when speculation of the real estate market is widespread.

"This is all about better serving, advising and winning clients," adds David Bluhm, Co-founder and President of Plunk. "Towards that end, we are ensuring that The MLS' members have the most advanced property and market valuation tools available."

While Plunk Home Value™ is the first tool to be released through The MLS™ partnership with Plunk, members can expect so see a rollout of other features throughout 2023, including:

  • Market Insights: A suite of key metrics which track and capture the local, regional, and overall market performance — including median list price, sale vs. list price, and median days on market.
  • Plunk Refined Value™: A user-generated interface enabling agents to refine a property's value by editing home details.